Client
The Press Hotel,
Autograph Collection
Autograph Collection
What + When
Wordpress Website
May 2021
May 2021
Industry
Hotel & Resort
Solutions
Strategy
Website Design
Art Direction
Website Design
Art Direction
Project Overview
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When clients have an aversion to negative space, we find creative solutions to make their websites feel “intentional” without overwhelming the user experience.
What’s old was made new again when redesigning the website of the well-known boutique Press Hotel in Portland, ME. We created a website that honored the storied spaces, local perspectives, and reasons to stay at the Press Hotel – all while imbuing the overall website with new and novel design elements to make for a seamless user experience and booking process.
drawn to this style?
design terms to takeaway:
Historic.
Editorial.
Immersive.
Intricate.
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Less than a year after The Press Hotel’s new website went live, we saw a 90 percent increase in key performance metrics – including traffic, time on page, and page views.
Sourced Data: Google Analytics
